UX is an impending monumental slice of the pie in SEO. The core web vitals update by Google also put strong emphasis on the need for a good page speed performance, responsiveness and visual stability, to ensure publishers/websites rank high.
Areas of User Experience to Work On
Make sure your website is completely responsive and performs well in mobile devices as well. This is a huge chunk of search traffic, and as a result something you cannot skip.
Use all these elements to obtain a high loading speed of the website (you can check by using Google Pagespeed Insights). Image Compression, Browser Caching, and JS Minimize (for better future speed)
Usability: Navigation of the website should be relatively easy for users. Create a simple menu and structure for internal links to make content easy to discover
When your visitors have positive experience, they will hang around longer on your site which means improved bounce rates and better signal for search engines. Click here to understand the importance of user experience.
Constructing a strong profile behind backlinks
They are one of the most important ranking factors for search engines. Backlinks are URLs from other sites that refer to your site. The higher is the number of quality backlinks pointing to your site, the more authoritative search engines will think your website to be.
Read more to start with How to receive quality backlinks:
Write for other websites as a guest (GTK) This not only gets you backlinks but it can also establish you as an industry expert.
- Content Marketing: INFographics, Case Studies and Research Reports that are shaerable — use content that others in your industry will literally want to link to.
- Outreach Campaigns: Promote your content to relevant bloggers, influencers and industry thought leaders and ask for a link.
- Broken Link Building: Helps to find broken link on other websites and suggest that they replace them with a link pointing back to your relevant content using tools like Ahefs.
As such; all backlinks are not created equally! The real power is in the quality of your incoming links, so earn you’re from high DA, relevant sites instead of just collecting a ton from any site.
Use Local SEO
Local SEO is an essential component if you are a local business and are looking to drive walk-in customers. Google algorithm prefers a mostly geolocation in the results of search engines and this is more obviously to searches with “near me” intention.
Local SEO Best Practices:
Claim & Optimize Google My Business Listing: Ensure you claim your GMB profile with the right information along with key phrase optimization. Add your business name, address, phone number and hours of operation, as well images.
Local Citations: Make listed your business info in online directories (Yelp, Tripadvisor & local business listings)
Geo-targeted Keywords (e.g. “best coffee shop in New York,” or “plumbing services Miami”)
In case positive reviews on Google or any other reviews site, it helps you improve your local ranking and instill trust in those who are considering using your service.
