When it comes to positioning yourself well in the market, financial copy plays a huge role there. Copy lies at the heart of every social page or website. If you do not have a good copy your website will struggle to get the attention of prospects. You will fail to convince them to give your products a chance.
But nailing copywriting is not at all easy. Nowadays the attention span of people is minimal. If your writing is not strong, they won’t give it the time of their day.
This is why in this article we will take a closer look at what is financial copywriting. We will also be talking about examples that will help you understand how to create one too!
What is Financial Copywriting?
It is the process of writing convincing words for any business in the finance industry. For example-banks, fintech, or accounting firms.
While all copywriting accomplishes the same task, financial copywriting differs because it is set against a backdrop of regulations and frequently complex subject matter. Good financial copywriters understand that money, investing, and corporate finance are topics that are challenging. That is why they work hard to create excellent financial copy that reassures customers.
How does Financial Copywriting differ from other types of writing?
There are a few differences that you should know. Here are a few-
- Financial copywriting is using words to sell stuff. It’s like a guide that helps people buy things. It’s all about making people take action.
- On the other hand, content marketing writing is not so direct. It’s more about making people aware of things. That’s why content marketing has lots of educational stuff like blogs, articles, and case studies. Financial content goes into detail about different topics.
- Another way to create content is financial ghost-writing. This is good for showing expertise. A writer works with an expert to make content that looks like it’s from the expert.
Still not sure about the differences? Just remember, copywriting is about making people buy things.
Top Examples of Good Financial Copywriting by Copywriting Agency
Writing about finance doesn’t have to be dry and full of technical terms. Using the right words and keeping a consistent style can make financial businesses shine among others in their field.
1- Cleo Finance
Cleo is a smart chatbot that looks at how you spend your money. Their website is bold and simple, leaving a strong impression. Their slogan, “It’s Your Money. Own It,” is straightforward and smart, setting them apart from other finance companies.
2- Starling Bank
Starling Bank’s homepage shows how a brief slogan can capture what a brand stands for. “Feel good about money” is effective because it connects with people’s feelings. While many banks’ homepages aim to convince people to switch; Starling Bank stands out by offering a positive and comforting message.
3- Trussle
Trussle provides a great example of easy-to-understand writing by a copywriting agency that gets its point across effectively. They use everyday language to explain what they offer. Their writing follows a simple structure: first, they grab your attention by saying they’re the UK’s favourite. Then they pique your interest by offering free expert mortgage advice. Next, they make you want to save money by saying they can save you £300 per month. Finally, they encourage you to take action if you’re looking to buy a new home or remortgage.
4- Amiqus
Amiqus is a tool that checks IDs for rules and regulations. Their website’s main page is a great example of how to write a clear and appealing message about what they offer. The writing is direct and adds a touch of fun with the word ‘things’, giving a glimpse into the company’s personality.
5- First Direct
Their unconventional and charming way of writing stands out in the banking world. Take, for instance, the heading ‘we promise it won’t be hard work,’ which immediately tackles any concerns you might have. They use common phrases like ‘cross our hearts and hope to die’ to grab your attention, and end with a funny and relatable example to keep you interested.
To sign off
As you’ve noticed, writing about finance can make a brand stand out and connect well with potential customers. The examples of financial writing we’ve shown here only scratch the surface of what’s possible for your fintech business. Each company uses their writing to improve their brand and attract more customers. That’s how strong writing can make a big difference in finance. This is why it is important to hire a good copywriting agency.
